As 2023 draws to a close, Central Cee is ready to round off the year; gearing up to drop a new track titled ’Entrapreneur’ – a raw, unfiltered rap release, the single is an authentic look back into Cench’s journey to the top, and his hectic schedule of the past two years. It’s also a nod in his catalogue with a recognizable’Sprinter’ lyric illustrating just how far the rapper has come: “Toyota Yaris to Urus.”
With a strong theme of fashion and streetwear culture, ’Entrapreneur ’ speaks on clothing lines and selling tee’s. The single also features an intro from none other than global fashion brand entrepreneur, Mikey Trapstar: “The trap’s still running. It’s never turning off. Different product, same hustle mentality.”
Last night, Central Cee teased fans with a cryptic dump on social media, showcasing a sneak peak of the upcoming track, but also a new t-shirt; setting fans into a frenzy ahead of the young rapper’s highly anticipated next move. It wasn’t long before he unveiled his new single which landed alongside an effortlessly versatile visual. Filmed in London and Rovaniemi, the video sees him and his friends showcasing their entrepreneurial spirit.
Wearing a Bellingham football shirt, Cench schools his listeners on the journey he’s made, whilst also showcasing his latest SYNA drop in snowy Finland: “£180 for the tracksuit. Go somewhere else if it’s overpriced.” A direct nod to Cench’s trade-mark Christmas lyrical references (showcasing his hustle mentality), the accompanying exclusive merchandise drop features the lyrics “the traps still running on Xmas day,” which also plays homage to Cench’s 2022 hit single ’Doja’.