Following a monumental year, Central Cee, the UK’s global rap heavyweight, kicks off 2025 with his unexpected new single, ‘GBP,’ featuring 21 Savage. This surprise collaboration is sure to whip fans into a frenzy, serving as yet another statement of intent from Cench as he gears up for the release of his debut album ‘Can’t Rush Greatness’ on January 24th, 2025. Last night, Central Cee played a surprise show in Atlanta, with 21 Savage joining him on stage.
‘GBP’ sees Central Cee and 21 Savage trade razor-sharp verses, seamlessly blending UK and US rap cultures. Over a hypnotic vocal sample and hard-hitting beat, Cench draws on 21’s cutthroat energy to reflect on his journey—from humble beginnings to global superstardom—while staying rooted in the realities of street life and generational struggle. With lines like: “We ain’t got generational wealth / Got a couple of mil for my unborn child”
Cench delivers unfiltered lyricism that captures his rise to success and the contradictions of his world—where wealth, struggle, and loyalty intertwine.
“Red carpet in my trackie and Air Max / They want a boy with a London style.” This lyric references Central Cee’s iconic appearance at the 2023 British Fashion Awards, where he made headlines by stepping onto the red carpet in a tracksuit—a moment that epitomized his unapologetic embrace of London’s street culture.
The single lands alongside a trade-mark CC visual, filmed in Atlanta and directed by esteemed director Cole Bennet / Lyrical Lemonade, who also directed the video for Cench’s hit single ‘Doja’.
21 Savage, an icon in US rap, adds his signature flow to the track, delivering gritty lines that complement Cench’s introspective storytelling. Together, the duo creates a cross-Atlantic anthem that bridges London’s raw energy with Atlanta’s unmistakable sound.
‘GBP’ arrives as a pivotal moment in the lead-up to Can’t Rush Greatness, a project that promises to solidify Central Cee’s legacy. Fresh off the success of his viral SYNA merch bundle and collaborations with global powerhouses like Nike and Trapstar, Cench continues to push boundaries both musically and culturally.
