Effy shared her latest high-octane offering ‘Run It’ with Mall Grab and announces her forthcoming debut EP ‘Not What It Seems‘ due for release on the 17th of June. Including the recent acid-driven techno single ‘Not Yours,’ the release of this latest thumping, bass-heavy single solidifies a sonic shift and penchant for grittier club productions that will be found on the forthcoming EP.
Speaking on the new single and forthcoming EP, Effy says: ”‘Run It’ was totally unplanned. I had this cut-up vocal sample that I’d been sitting on for ages, so I showed it to Jordy to see if he wanted to do anything with it. He put some sick drums and bass on it, I added some acid and we ended up with this breakbeat Prodigy-esque tune. This is my debut EP so I have tried to encapsulate all of my sounds in one short project. Techno, breakbeat, bass, and some softer melodic stuff. This project was mostly inspired by the feelings I had when clubs opened after the pandemic and finding my confidence as a DJ and artist.”
Mall Grab adds: “After Eff showed me this vocal, I added some drum programming and a bass and then she wrote a killer synth line which brought it all together into a no-nonsense club weapon.”
Since bursting onto the scene in 2019 for a Mixmag Live party alongside Helena Hauff, FAUZIA, and Jaguar, and with her debut single ‘Fluffy Clouds’ (2020) landing just before the pandemic, North West England-raised now London-based DJ and producer Effy has continued to make her ascent having been hotly tipped by many as “one to watch.”
Despite it all, she churned out a further five solo singles, a track with Mall Grab, three remixes for Scuba, Earth Boys, and Franc Moody, and turned things up a notch with her 2020 celebration of female pleasure ‘Bodied,’ and Summer 2021 single ‘Raging.’ She was named one of Pete Tong’s Future Stars of 2021, as well as holding down a residency at The Warehouse Project.
Keen to use her space in dance music to celebrate women artists, coming up this year she will launch her own club night and community-focused party of the same moniker Not Yours – named for the fact that women do not belong to anyone. Alongside a host of surprise guests, fans can also expect to see her close friends and fellow DJ pals.
Raised in a small town near Blackpool by her mum, Effy was immersed in music from a young age; her grandfather was a drummer and her mum listened to a lot of rock and Dido. She grew up listening to the likes of The Prodigy, Chemical Brothers, and Pendulum, whetting her sonic appetite with some of electronic music’s greats.
Though they were not the catalytic inspiration behind Effy’s career. That she credits with hearing Maya Jane Coles’ 2011 silky house smash hit ‘What They Say’ on the radio and the surprise she felt hearing the track was made by a woman, and how it inspired her to believe she could do the same. As a teen, Effy began learning to DJ on her boyfriend’s decks and quickly caught the bug. A childhood affinity for writing songs developed into cutting up samples and looping sections of tracks, until she made the move to Logic to practice electronic production.Â
Coming up this year, Effy has a packed schedule. From upcoming shows at Mint Warehouse, Terminal V, Junction 2 Festival, Parklife, Secret Garden Party, Warehouse Project, and her Ibiza debut, she will also be releasing more music.