Crossover dance music icon Example announces his 8th studio album ‘We May Grow Old But We Never Grow Up’ alongside collaborative single ‘Deep’ produced by Bou and featuring Nonô.
With the album set for release on 17th June via BMG, it follows Example’s recent return to the UK where he sold over 25,000 tickets across his 14 date headline tour continuing his legacy whilst attracting new fans both young and old, adding to his ever-growing loyal following cultivated throughout his prestigious career.
During the extensive jaunt across the country Example connected with one of the hottest drum and bass producers of the moment, Bou. Fresh off the back of his breakout single ‘Streetside’ with Bru-C, multiple Beatport #1’s, and BBC Radio 1 support, Bou headed to Example’s sold-out Academy show where they formed an instant bond, and a collaboration began to take shape.
Meanwhile Nonô, self-described as “made in Brazil and shipped to London,” was one of the supporting acts on Example’s UK tour, marking the perfect addition to ‘Deep’ with her flawless vocals and effervescent energy that has seen her work alongside Alok, Eden Prince and Parx. NMEadded her to the NME 100, a list of essential new artists set to take over in 2022.
About the single, Example shares, “When I met Bou backstage after the show, he expressed how inspired he was and we made an immediate connection. Then he went home and made the beat to what became ‘Deep.’ Nonõ is like my little sis, we share some incredible artistic moments and with her melody, I wrote the words and the whole thing just fell into place. It was the best feeling, just perfect as a vibe and as an artistic mix.”
Maintaining years of momentum with chart-topping singles, career-defining festival sets, sold-out tours, and multiple platinum records, Example’s 8th album ‘We May Grow Old But We Never Grow Up,’ is set to embody his youthful nature whilst pushing a fresh range of rising talent across pop and dance spectrums.
“My family really keeps my passion burning, I’m also still quite competitive, I feel like now though I’m enjoying competing with myself. I have to stay fit and healthy between festival runs and ensure I have the correct recovery time and treatment after each show. It’s amazing to have a huge fan base after so long so that keeps me going too!,” Example shared.
With unique foundations in place, the bulk of the project came to life in Australia with songwriter Brook Toia (Eves Karydas, Chris Kläfford) pka Penny Ivy, and highly regarded producer James Angus (Tkay Maidza, Last Dinosaurs, The Veronicas).
Set to pay homage to Example’s roots that initially catapulted him on the scene, whilst crossing boundaries with fresh genre fusions, he demonstrates a musician who is in complete control of their craft: “It’s the best album I’ve ever made. Hands down. Garage. Grime. D’n’b. House. Techno. Drill. Yes, DRILL!! Even a mad stadium rock song on there. It all flows nicely. The best singing I’ve ever done. The best rapping I’ve ever done. I’m excited for everyone to hear it.”