Today, Grammy-nominated, genre-blending artist Halsey released her latest single ‘Ego’. Alongside the new single, Halsey also premiered the 90’s-inspired video for the song, which she directed and in which she plays both lead roles. The new track arrives as, earlier this week, Halsey unveiled the artwork and trailer for her forthcoming 5th studio album, ‘The Great Impersonator’, which will be released on October 25th. ‘The Great Impersonator’, described as a “confessional concept album” is an exploration of time and fate, and what type of artist Halsey would be if she existed in different decades.
As an extension of the concept, for the album artwork reveal Halsey shared clues to fans to discover time capsule boxes hidden around the world. The first cover was located in London, with four additional decade themed covers found in New York, Toronto, Los Angeles, and Sydney. ‘Ego’ follows the releases of ‘Lonely is the Muse’, ‘Lucky’, and ‘The End’. Halsey is set to perform ‘Ego’ at the MTV Video Music Awards on September 11th at 8 p.m. ET/PT from New York’s UBS Arena.