Multifaceted tattoo artist, TV star, beauty entrepreneur, author, fashion designer, and singer/songwriter Kat Von D continues her musical journey with the cathartic new video for her synthwave slow jam, ‘I Am Nothing,’ the second single from her forthcoming debut album ‘Love Made Me Do It,’ due for release on August 27.
The video, directed by Linda Strawberry, captures the essence of the song and the album’s underlying themes of love, loss, and loneliness. Kat Von D explains: “It’s about the idea of not being good enough. You feel like you’re nothing and lament the memories of the past again. It’s the everyday challenge of putting one foot in front of the other when you’re running on emotional fumes. You’re also coming to terms with the fact it’s over.” Regarding working with the director, Kat says: “Working with Linda Strawberry on this video was a beautiful experience. I was already so inspired by all the work she’s done with the Smashing Pumpkins art direction as well as other music video projects she had beautifully directed”.
“The music video was inspired by the sentiment of isolation and how it relates to feeling alone within a relationship,” Kat says. “So if you notice, everyone in the video is confined to their own space the entire time. The set for the band’s performance scenes had 8-foot tall crucifixes made of mirrors that stood behind each band member, while walls separated each member from one another. So at no point could they see what the other person was doing. I wanted to give the feeling of opening an antique wind up box and seeing that tiny ballerina spinning around.”