Kriss Kyle teamed up with one of his sponsors, shoe company Endura for a new video, as part of the promotion of their new Endura MTB Footwear Collection. The video is called ‘Stick Or Twist?’ and it’s recorded at UK’s Unit 23 Skatepark. Check it below.
“Sticky situations. Not usually something high on the wish list and not usually something you want to find yourself in, with just one exception that is. When it comes to BMX and MTB shoes, a sticky situation is precisely what you’re after, it’s what you dream of, it’s the goal, the very aim of the game.
A non-sticky situation is at best a pedal slip, at worst it’s painfully gouging a chunk of flesh out of your calf or tearing your shin open. Not good and not what you wanted at all. Step forward, pun intended, the all-new Endura MTB Footwear Collection. Crammed to the gills with technology and innovation to make your pedal stroke smoother, stiffer, and more comfortable, with better power transfer and crucially a super durable sole made of glue…
OK, it’s not made of glue, but it’s as sticky as hell… which is precisely why we named it StickyFOOT,” shared the company in the video description.