Nothing More, who’ve tallied three top 10 singles from their latest album, the 2017-released ‘The Stories We Tell Ourselves’ (Better Noise Records / Eleven Seven Label Group), have also shared the video for the song ‘Fade In/Fade Out.’ The emotionally resonant track has quietly amassed over 13 million streams. It’s a testament to the devotion that Nothing More fans have for the band — and the fact that a powerful song will always finds its audience.
The heartbreaking video, directed by Stephen Mallett, follows the constantly evolving and somewhat tumultuous relationship between a father and son while charting the ups and downs of the cycle of life. As per lead vocalist Jonny Hawkins: “When I sing this song I daydream about about my childhood… the days before my parents were broken apart by cancer. I think about how my dad taught me to throw a ball. I think about how my mom taught me to tie my shoes. I think about how my dad would always say ‘hard work pays off’ trying to teach me a lesson while I was focused on a video game, too young to care. I remember my mother consoling me when I threw a paint brush to the ground, frustrated by an unintended slip of the hand. I will never forget what she said ‘Jonny, it’s not a mistake, there are no such things as mistakes, just creative opportunities’ I think about the first moment I realized that they wouldn’t be here forever. I think about how thankful I am.”
“I got the idea for this song when my wife and I finally agreed on the name of our son — Fenix. I can only hope that my fire continues to burn in him long after I fade out — the same fire my father passed onto me” says guitarist Mark Vollelunga. “May we all remember our parents and never leave words or feelings left unsaid. Don’t let it be too late…”