Multi-Grammy-nominated rock act Nothing More just dropped the official music video for their new song ‘Turn It Up Like (Stand in the Fire).’ The track, released via Better Noise Music on Friday, gives fans a first taste of the band’s long-awaited new studio album due later this year.
The new visual, directed by Robyn August (Snoop Dogg, Pitbull), continues the band’s striking red and white color schemes used on their last album and showcases the intense and urgent energy of the song’s lyrics. Co-written by all four band members, the track is an unapologetic sonic rejection of the divisive, digitally-drowned state of the world with lyrics like: “All my friends are dead/ They all got fucked by the internet/ All my friends are dead/ Our brain’s bein’ bugged by the media”.
Billboard gave an exclusive look at the music video this past weekend, including some statements from the band’s frontman Jonny Hawkins. He said: “Something we’ve always pushed for as a band is to question everything. And I think we’ve just gone through a period where it had been unfashionable to question things. Because if you did, you were the pariah, you were the outcast, the other. For the last few years, I’ve felt like an animal in a cage, just pacing, and my teeth are showing more. I had nowhere to vent that rage and that frustration until we put it into this song. I think a lot of people feel this way. You saw it spill over into riots and protests. There’s all this stuff just pent up inside people. Thankfully, we’re going back out on the road soon, so I’ll have somewhere to put it.”