Toronto, Ontario’s PUP today release their newest video for the song ‘Sibling Rivalry,’ one of the standout songs on their critically acclaimed new album, ‘Morbid Stuff,’ out now on Little Dipper/Rise Records. Animated by Martin MacPherson, the ‘Sibling Rivalry’ video tells the story of lead singer Stefan Babcock’s camping adventure with his sister which – in typical PUP tradition – goes horribly, terribly wrong… Watch the video below.
Of the video, Babcock says: “My sister and I go on pretty wild camping trips every year. Each year they get crazier and crazier, because we’re constantly trying to out-dumb one another. This song is about a couple of those trips. In order to tell some of these very stupid stories, I’ve started drawing really shitty comics. I draw like a 5 year old, but I love doing it. There’s something liberating about diving headfirst into something you know is going to turn out like absolute trash. Luckily for me, my pal Marty is really creative and incredibly good at animation, and he really helped bring these stories to life in this video.”