Travie McCoy has signed to Hopeless Records. He also releases his new single and music video for ‘A Spoonful Of Cinnamon,’ which you can check out down below.
“This song sums up my experiences through 2020 and honors people in my life that I had lost,” explains Travie. He writes about his battles with bipolar disorder and drug addiction, his heartbreak, and devastation with the loss of loved ones, including his grandfather, and his emergence from a shell of a person into a full-fledged human ready to follow his dreams and his heart. “There was a moment where I was getting weekly phone calls to tell me people I knew had passed away. I’m bi-polar and being isolated was a strong reason to relapse, but I didn’t, and I made it through,” Travie shares: “The year gave me a great song to pay tribute to the people I love.” The video delivers a powerful and personal message, stemming from the creative vision of Travie McCoy himself, who co-directed the video with long-term collaborator, Dale Resteghini.