Flexing his range once again, Alabama-born and Nashville-based multiplatinum chart-topping artist, entrepreneur, and Slumerican founder Yelawolf shares a new single and music video entitled ‘Make You Love Me.’
On the track produced by frequent collaborator and Grammy BI winner Malay (Frank Ocean, Alicia Keys), a smoky bass line thumps beneath a hummable vocal harmony. Meanwhile, he leans into a dreamy cadence as he sings, “I’m just a lonely pillar holding up an empty building.” The melodies cut deep until he picks up the pace on the bridge with rapid fire bars punctuated by a proclamation, “You’re pretty enough to make a crook admit it, but I am a poet, upfront, no edit.”
This complicated romance plays out on-screen in the accompanying captivating visual directed by Patrick Tohill. Nodding to Prohibition-era flicks like Public Enemies with a fashion sense straight out of Peaky Blinders, it finds Yelawolf in an intense exchange with a mysterious woman. He sips whiskey in a sprawling southern estate only to meet an unexpected fate shortly thereafter.
About the song, he said, “It became about what I was going through and had been through in relationships. I’m giving everything I have just to make you want me. This suffering happens to a lot of people.” Bootleg Kev personally gave the song its broadcast premiere on his syndicated radio show, and Yelawolf sat down with him for a deep interview.
In February, Yelawolf kickstarted the current season with the hard-hitting ‘Everything’. Last fall, he initially teased this chapter during an intimate secret listening session. The stage is set for his much-anticipated magnum opus double-LP ‘War Story’ coming very soon – Yelawolf is prepared for war in 2024.