YUNGBLUD is back with a new powerful single ‘Hello Heaven, Hello’ with an evolving nine-minute video, directed by Charlie Sarsfield – he describes the new song as “a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before, and a hello to the future and where I’m going.”
“It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety that doesn’t for a moment hold back or let its imagination be filtered,” shares YUNGBLUD. “I wanted its first moment to be a statement. I’ve been discouraged from releasing a nine-minute-and-6-second song as my first move back in a year because, in a modern world, it’s seen to be a ‘risk’ — I don’t see it like that at all. I see [it] as an opportunity. In my opinion, risk is an artist’s greatest tool — putting everything on the line in pursuit of the best evolution and art you can make. Without risk, there is no innovation. I feel like for the first time in a long time, I’m exactly where I need to be and doing exactly what I’m supposed to be doing — making exactly what I want — exploring the past, the present, the future, and most importantly, myself. This album feels magical to me, and this is where it starts.”
